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The impact of ancillary expenditures on the image of the destination and the poststay behaviours : the case of tourism in French Polynesia

Représentations

Ghewy P. (2018), « The impact of ancillary expenditures on the image of the destination and the poststay behaviours : the case of tourism in French Polynesia », 6th QATEM Workshop, 15 June, Université de la Polynésie française, Punaauia, Tahiti [...]

The impact of ancillary expenditures on the image of the destination and the poststay behaviours : the case of tourism in French Polynesia

 

Abstract:

There is increasing competition between sun destinations. The figures of tourist numbers show that French Polynesia does not seem to be the best adapted to the current market conditions. The cost of living there is very high. The objective of this study is to determine whether the latter does not represent an obstacle to the development of tourism. To do this, the impact of ancillary expenses on the evolution of image attributes and post-stay behaviours is studied. The data are analyzed by structural equations.

 

Keywords : destination image ; supplementary expenses ; post-stay behaviours ; enchantment.

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